Visual Storytelling: A Game Changer
Visual Storytelling for Technology? A client approached me with a challenge: They were breaking new ground with their sustainable technology but needed help sharing the depth and impact of their innovations with their audience. Their important work aimed at a sustainable future was getting lost in the sea of traditional marketing. [...]
Future of Filmmaking with Sora
What is Sora? I think I'm going to lose my job... As someone who loves playing with new tech, I've got to tell you about Sora. Sora is this innovative tool from OpenAI that lets you make video scenes by telling it what you want. Imagine not needing to go out [...]
Turning Drone Crashes into Lessons
Overcoming Setbacks I lost my trusty mate... Even when the odds seem stacked against you, it's about time to fly higher than you ever did before. My drone and I went on a beautiful adventure, but it crashed. It felt like my heart took a nosedive, too. You know the feeling [...]
Expertise Over Economy: The Winning Formula in Aerial Photography
Imagine you're at a critical moment requiring a highly skilled surgeon. Would you opt for a novice to save costs? This scenario mirrors the importance of choosing expertise over economy in aerial photography and video production. Your choice can dramatically influence the quality and impact of your visual content. Aerial photography [...]
Balancing Quality, Cost, Time in Business – a lesson for life
My uni teacher was not wrong about balancing quality, cost, and time in business. Yesterday at work, I faced a challenge that took me back to a lesson from my university days. A client wanted high-quality work quickly and cheaply. This is a standard business situation and is much like the [...]
Remote ID Compliance: Navigating the New Era of Drone Regulation
Remote ID The introduction of Remote ID for drones parallels the significant milestone in the early 20th century when automobiles were first required to have number plates. Like these plates revolutionised vehicle accountability and safety on roads, Remote ID marks a similar transformative moment in the aerial domain. It's a modern-day [...]