How Drone Videos Can Boost Your Brand on Social Media

About the author : Rodrigo Branco Matsumoto

Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Paramount+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.

Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.

Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.

Do you want to know more about Rodrigo? Check his website: rodmatsumoto.com

How Drone Videos Can Boost Your Brand on Social Media

Sky High Visibility How Drone Videos Can Help Your Brand Grow

Social media is all about eye-catching content, and drone videos are one of the best ways to get noticed. Aerial shots give people exciting views they don’t usually see, helping your brand stand out online. But how can you use drone videos to get more followers and customers?

Let’s look at simple ways drone footage can help your brand grow on social media.

Why Drone Videos Are the Best Way to Grab Attention

Drone videos stand out because they show new and exciting views. When people see something different, they stop scrolling and watch. This makes drone videos perfect for social media.

Rodrigo Branco Matsumoto, Chief Remote Pilot at Sky Perth, says, “Aerial shots have the power to show everyday places in ways people have never seen before. This surprise factor is key to grabbing attention online.”

Aerial shots can:

  • Grab attention right away with cool and unusual views.
  • Tell fun and exciting stories that make people feel involved.
  • Make your brand look bigger and more exciting by showing off large spaces or busy events.

Platforms like Instagram, TikTok, and Facebook love creative videos, and drone footage can give your brand the spotlight it needs.

Creative Ways to Use Drone Videos to Grow Your Audience

Drone footage works best when used with a clear plan. Here are some easy ways to make drone videos part of your social media strategy:

1. Show What Makes Your Brand Special with Aerial Views

Use drone shots to highlight what’s great about your business. A hotel could show the beach, pool, and happy guests all in one video. This makes people want to visit and be part of the experience.

Rodrigo advises, “Brands should focus on telling a story, not just showing a view. Show how your space or product feels to experience, not just how it looks.”

2. Capture Big Events and Large Spaces in a Unique Way

Drone videos are perfect for showing big spaces or exciting events. A festival, a store opening, or a large property can look even more impressive from the sky. This makes your business look more professional and fun.

Rodrigo explains, “Aerial shots give scale and energy to big events. They make viewers feel like they’re part of the action.”

3. Create Excitement with Sneak Peeks and Reveals

Use drone shots to slowly reveal something new. A smooth aerial pan can show off a new store, a product launch, or the setup for an event. This builds curiosity and makes people want to know more.

Rodrigo suggests, “Drone footage works best when it builds a sense of discovery. Tease your audience with partial reveals to keep them engaged.”

4. Encourage Customers to Share Their Drone Videos

Ask your customers to share their drone videos of your place or event. Sharing their videos on your page makes your brand feel more real and helps build trust with your audience.

5. Add Popular Music to Make Videos More Fun

Pair your drone videos with trending songs on TikTok or Instagram. This makes your content more fun and easier for people to share. Music helps set the mood and makes videos more exciting to watch.

The Best Social Media Platforms for Sharing Drone Videos

Drone videos can be shared on many social media platforms, but some work better than others. Here’s how to use drone videos on different platforms:

  • Instagram & TikTok: Best for short, fun clips with music. These platforms are perfect for quick, eye-catching videos.
  • YouTube: Great for longer videos that tell a story. Use drone shots to show off products, services, or events in more detail.
  • Facebook: Good for sharing events and updates with your local community and beyond.
  • LinkedIn: Ideal for showing company events, office spaces, and big projects professionally.

Rodrigo recommends, “Tailor your drone videos to the platform. Short clips with smooth transitions work well on TikTok, while longer, cinematic shots fit YouTube perfectly.”

How Successful Brands Use Drone Videos to Attract More Customers

Many brands already use drone videos to stand out and grow their audiences. Here are some examples:

  • Travel companies use aerial shots to show off beautiful places and make people want to visit.
  • Real estate agents use drone videos to view large homes and properties fully.
  • Event planners film concerts and festivals from above to capture the energy of the crowd.
  • Outdoor brands use drones to show exciting activities like surfing, hiking, or biking.

Rodrigo adds, “The best drone videos don’t just show a place—they make you feel like you’re there. That emotional connection is what turns viewers into customers.”

Simple Tips to Get More Likes and Shares with Drone Videos

Want your drone videos to get more attention? Here are some easy tips:

  • Keep videos short and exciting so people watch the whole thing.
  • Use hashtags like #DroneVideos and #SocialMediaMarketing to reach more people.
  • Post at the best times when your followers are most active.
  • Mix drone videos with other content to keep your feed interesting.
  • Add captions and ask questions to encourage comments and shares.

Rodrigo advises, “Engagement comes from understanding your audience. Post when they’re active and speak to their interests. Let your videos start conversations.”

Ready to Help More People Discover Your Brand?

Drone videos are an easy and exciting way to grow your brand online. You can get more likes, shares, and customers with the right videos.

Common Questions About Drone Videos

Q: How can drone videos help my business online?

A: Drone videos grab attention, tell remarkable stories, and make your posts stand out.

Q: What types of businesses should use drone videos?

A: Travel, real estate, events, and outdoor brands can all benefit from drone videos.

Q: Do I need to hire a professional for drone videos?

A: High-quality videos can make a big difference. Check out Sky Perth for professional drone services.

Want to create amazing drone videos for your business? Visit Sky Perth to get started.

Now is the time to make your brand stand out and reach more people!

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