A core concept of this project was inclusivity. We ensured a fair representation of all PJRL Clubs and featured both boys and girls. Additionally, we highlighted cultural diversity by featuring children from various backgrounds.
We utilised advanced filming technology, an approach unprecedented in Australian sport, to make the viewers feel like they’re ‘part of the game’. This immersive technique was aimed at inspiring parents and carers to register their children to play, leveraging FOMO (The fear of missing out) as a key motivator.
Several challenges were tackled head-on during the project. Operating drones close to people required specific permits, making us the first company in Australia to receive approval from CASA to use First Person View (FPV) drones near people and Beyond the Visual Line of Sight (BVLOS) drones at Class 1 level. Additionally, working with children prone to losing focus quickly was a hurdle we successfully overcame.