About the author : Rodrigo Branco Matsumoto

Rodrigo is a talented Chief Remote Pilot at Sky Perth, a top-notch video production company based in Perth. With over seven years of experience in the field, Rodrigo has established himself as a creative and innovative producer, delivering captivating content for various platforms, including Netflix, Stan, AppleTV+, Disney+, SBS On Demand, and ZDF (German television broadcaster).

With a deep passion for aerial videography and photography, Rodrigo leverages his technical expertise to produce stunning visuals for a range of clients. His extensive portfolio showcases his ability to tell compelling stories through visual storytelling, making him a valuable asset to the Sky Perth team.

Rodrigo's professional, friendly approach and bold vision make him a sought-after producer. Whether working on documentaries or TV series, Rodrigo's commitment to delivering high-quality content is evident in every project he takes on.

Check Rodrigo's website: rodmatsumoto.com

The Step-by-Step Guide to Producing Engaging Video Content

The art of storytelling through video content is more important than ever in today’s digital age. But what does it take to turn your ideas into captivating and engaging productions? In this blog post, we’ll break down the pre-production, production, post-production, and distribution processes to give you a better understanding of how to create video content that resonates with your audience.


The pre-production process includes developing your concept and creating a treatment or storyboard. This is where you’ll also put together your team, scout locations, and plan out your shots. Pre-production sets the stage for the rest of the production process, so it’s essential to ensure that all of these steps are thoroughly thought out and planned before moving on to the next phase.


Production is where the actual filming takes place. This involves shooting all the footage needed for your project, such as interviews, b-roll and establishing shots. It’s also important to create a safe space for everyone involved by communicating clearly deliverables, expectations and goals. Also, ensure you have enough storage options for your files because a lot of data will be generated during this production phase.


Post-production is arguably one of the most crucial parts of creating video content because it involves editing the footage into a cohesive story or message. This usually requires a lot of time and attention to detail because even small changes can drastically affect how viewers interpret your content. Ensure each scene transitions smoothly while highlighting key moments throughout your story arc. Once you’ve completed editing, you’ll need to add music or sound effects if desired before exporting your project for distribution.


Last but not least is distribution! There are numerous ways you can get your video out there, including uploading it directly to YouTube or other social media sites such as Facebook or Instagram or embedding it on your website or blog. You may also want to consider working with influencers to reach new audiences who may not be aware of your work yet. No matter which route you decide to take when distributing your content, it’s crucial that you focus on getting maximum reach without compromising quality.

The key to creating video content that resonates with your audience is understanding the process behind it. By breaking down pre-production, production, post-production, and distribution, you can create a roadmap for your video project and make sure that every step is executed to the best of your ability, resulting in engaging and compelling content.

With these tips in mind, you should have no problem creating captivating video content that resonates with viewers both old and new! Good luck!

If you need any help, talk to us ;)

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