How Drone Imagery Brings Communities Together for Local Causes

About the author : Rodrigo Branco Matsumoto

Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Paramount+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.

Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.

Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.

Do you want to know more about Rodrigo? Check his website: rodmatsumoto.com

How Drone Imagery Brings Communities Together for Local Causes

Local Love from Above

Communities grow stronger when people come together to support local causes. At Sky Perth, we use drone photography and videos to capture special moments that bring people closer. Our aerial storytelling helps charities share their message in a way that words alone cannot.

 

Last year, we had the privilege of working with two inspiring charities—the Hero Hunter Foundation and St Barts. We helped them light up Perth’s landmarks in bold colours to spread awareness and inspire action.

 

Let’s take a closer look at how drone imagery made a difference.

 

Hero Hunter Foundation Lighting Up Perth in Green

The Hero Hunter Foundation provides vital support to families of children battling childhood cancer and certain blood disorders. Their focus is on caring for the health and well-being of parents and carers in hospitals and helping families manage their homes during these challenging times.

 

To show support for these families, many buildings in Perth were lit up in bright green. Green stands for hope and strength—qualities that reflect the resilience of these children and their families.

 

How We Helped

At Sky Perth, we used our drones to capture stunning photos and videos of the green-lit buildings. From above, the city stood united in supporting Hero Hunter’s important work.

 

Why This Was Powerful

  • It Got Attention: The green lights made people stop and wonder why the city was glowing.
  • It Told a Story: Our drone footage shared a message of hope and support for families in need.
  • It Inspired Action: People wanted to learn more and find ways to help Hero Hunter’s mission.

 

You can learn more about Hero Hunter’s work here.

 

St Barts A Blue Light for Homelessness Awareness

St Barts is a Perth charity that helps people who are homeless or struggling with mental health. Their “Say G’Day” campaign encouraged people to greet and support those in need.

 

To bring attention to this cause, Perth buildings were lit in blue. Blue stands for peace and understanding.

 

How We Helped

Our drones flew over the city and filmed the glowing blue buildings. These images told a story of kindness and support.

 

But we didn’t stop there. We edited the video in-house, adding professional touches and visual effects (VFX) to make the message even more powerful. The final video captured the heart of the campaign and inspired viewers to act.

 

Why This Mattered

  • It Made People Think: The blue lights made people curious and led them to learn more.
  • It Broke Down Stigma: The campaign helped people see homelessness with more compassion.
  • It Encouraged Support: More people donated and supported St Barts after seeing the campaign.

 

Read more about the “Say G’Day” campaign here.

 

Why Drone Imagery Makes a Difference

Drone photography is powerful because it gives us new ways to see the world. High above, familiar places look different and more exciting.

 

How Drones Help Charities

  • They Grab Attention: Bright lights and aerial shots stand out.
  • They Tell Bigger Stories: Drones show the full scale of events.
  • They Inspire Action: Beautiful images make people want to help.

 

At Sky Perth, we know a great image can make people feel, think, and act.

 

Behind the Scenes How We Capture These Moments

Taking amazing drone photos takes more than just flying a drone. Here’s how we bring campaigns to life:

 

  1. Planning the Story: We listen to each charity’s goals and plan the shots.
  2. Flying Safely: Our team captures smooth, safe, and clear aerial footage.
  3. Editing to Inspire: We choose the best shots and edit them for impact.
  4. Adding VFX: For St Barts, we enhanced the video with visual effects to make it more engaging.
  5. Sharing the Story: We make sure the final videos and photos reach the right people.

 

Every step is about helping charities tell their story in the best way possible.

 

What the Community Said

Our drone images sparked real conversations and action.

 

How Drone Imagery Inspires Change

Drone footage can transform how people see and support important causes. It’s not just about beautiful shots—it’s about capturing stories that inspire action.

 

Our work with the Hero Hunter Foundation and St Barts shows how powerful images can make a difference. From green lights for hope to blue lights for compassion, Perth came together to support meaningful change.

 

Let these stories remind us that even small actions can make a big impact.

 

Frequently Asked Questions

How Does Drone Imagery Help Charities?

Drone images grab attention and tell powerful stories that inspire people to support charities.

Why Use Drone Photos Instead of Regular Cameras?

Drones show large spaces and events in ways regular cameras cannot.

Is Drone Footage Expensive?

At Sky Perth, we offer packages that fit different budgets, so every cause can share its story.

 

Drone imagery is more than just a pretty picture; it brings people together for important causes. Our work with the Hero Hunter Foundation and St Barts shows how visuals can inspire action and create real change.

 

From green lights for hope to blue lights for compassion, Perth united in support.

 

Have you ever wondered how a single image from above can inspire an entire community to take action?

 

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