DJI Inspire 3 - Staying Ahead in Fast-Moving Tech Industry

About the author : Rodrigo Branco Matsumoto

Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.

Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.

Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.

Do you want to know more about Rodrigo? Check his website:

DJI Inspire 3 - Staying Ahead in Fast-Moving Tech Industry

Staying Ahead in a Fast-Moving Industry

If there’s one thing I’ve learned in my field, technology advances nearly every day. New equipment, software updates, and innovative tools keep popping up, and it can feel like a full-time job just keeping up with it all.

The Hidden Danger of Falling Behind

The biggest challenge I face is the sheer speed of these technological changes. Many of us, myself included, can find it overwhelming to stay on top of the latest trends and knowledge. But here’s the thing—if we don’t keep up, we risk falling behind. In an industry where new equipment and modern solutions are constantly being introduced, not staying updated can lead to outdated services, dissatisfied customers, and, eventually, a decline in business. It’s a harsh reality, but one we have to face head-on.

Embracing Continuous Learning and Adaptation

So, how do I manage to stay ahead? Here are a few strategies that work for me:

  • Commit to Continuous Learning: I make it a point to engage with industry news regularly, attend webinars, and participate in workshops. Learning something new every week has become a part of my routine.
  • Invest in Training: I allocate resources for ongoing training. Whether for myself or my team, we need the skills to leverage new technologies effectively.
  • Network and Collaborate: Joining professional groups and online communities has been invaluable. Networking with peers provides insights into new trends and practical applications.
  • Evaluate and Upgrade Equipment: Regularly assessing our tools and equipment is crucial. When possible, I invest in the latest technology to enhance efficiency and service quality.
  • Transparent Pricing Models: I believe in clearly communicating the benefits of new technology to clients. Explaining how updated equipment and methods improve outcomes helps justify the cost of services.

Overcoming Resistance to Change

I get it – resisting change is natural, especially when it involves additional investment and learning curves. But trust me, the benefits far outweigh the initial hurdles. Embracing new technology can lead to:

  • Improved Efficiency: Modern equipment often means faster, more efficient service delivery.
  • Enhanced Quality: Advanced tools can provide better results, increasing customer satisfaction.
  • Competitive Edge: Staying updated keeps us ahead of competitors who may still rely on outdated methods.

Reaping the Rewards of Staying Updated

In conclusion, staying ahead in this ever-evolving tech landscape isn’t just beneficial—it’s essential. Committing to continuous learning, investing in training, and regularly upgrading equipment ensures that our services remain top-notch and competitively priced. The payoff is clear: better efficiency, higher quality, and a sustainable competitive edge.

How do you stay updated with the latest technological advances?


Rodrigo Branco Matsumoto.

Text adapted from:

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