Have you ever thought about taking a working holiday in Australia? If so, Western Australia should be at the top of your list. Thanks to a groundbreaking collaboration between LADbible Group and Tourism Western Australia, your dream working holiday will come to life. Get ready to be inspired by stunning visuals and enticing stories that showcase the best of Western Australia.
The Groundbreaking Collaboration
In a first-ever collaboration of its kind, LADbible Group, the leading social publisher, has joined forces with Tourism Western Australia to create a captivating campaign. This exciting partnership aims to inspire working holidaymakers worldwide to consider Western Australia as their Australian state of choice. With its vast landscapes, unique wildlife, and rich cultural heritage, Western Australia offers a one-of-a-kind experience for anyone looking for a working holiday.
Capturing the Beauty of Western Australia’s Iconic Locations
To bring the beauty of Western Australia to life, Tourism Western Australia commissioned the Sky Perth Team to capture breathtaking photography during the days the campaign was filmed. The talented team focused their lenses on the picturesque locations of Perth, Fremantle, Rockingham, and Rottnest Island, ensuring that each area’s unique charm was showcased. These stunning visuals will be used in marketing materials and campaign collateral, providing a vivid glimpse into the diverse experiences that await working holiday makers in Western Australia. From bustling cityscapes to pristine beaches and scenic islands, there’s no shortage of picture-perfect moments to discover in this extraordinary region.
The Working Holiday Experience
A working holiday in Western Australia offers a unique opportunity to explore the region’s diverse landscapes, immerse yourself in local culture, and create unforgettable memories. Whether you’re interested in working in the bustling city of Perth, taking a job in the world-renowned wine regions of Margaret River, or lending a hand in one of the many eco-tourism ventures in the Kimberley, there’s something for everyone.
The Power of Storytelling
The LADbible Group and Tourism Western Australia campaign will harness the power of storytelling to connect with potential working holidaymakers. Through engaging content, personal anecdotes, and immersive visuals, the campaign will inspire a sense of wanderlust and showcase the unique experiences that can only be found in Western Australia.
The campaign, produced in-house, features former Australian cricketer and local resident Mitchell Johnson as the face of Western Australia. Mitch shows a real British couple currently in Perth on their working holiday, why it is the best place in Australia for a working holiday, and just some of the exciting tourism and hospitality jobs on offer.
Your Next Adventure Awaits
If you’ve ever dreamed of taking a working holiday in Australia, now is the perfect time to consider Western Australia as your destination of choice. With its awe-inspiring landscapes, vibrant cities, and diverse job opportunities, Western Australia promises an adventure like no other. Stay tuned for the groundbreaking LADbible Group and Tourism Western Australia campaign (Follow the Sun to WA), and get ready to be inspired by the many wonders that await you in this incredible region.