7News & The West Australian | Media Services

fpv drones, marketing campaign

About the project

This innovative project showcases a unique journey inside the worlds of 7News and The West Australian through the lens of advanced First Person View (FPV) drones. Our team was granted special permission by CASA for FPV operations near people and Beyond the Visual Line of Sight (BVLOS) flying, and we embarked on a mission to capture the dynamic and fast-paced environments of these media powerhouses.

The footage offers viewers a rare glimpse into the bustling newsrooms, the intricate networks of conveyor belts, the precision of AI autonomous robots, and the lively atmosphere where daily news is crafted. By flying through these spaces, we provide an unprecedented perspective of the news-making process – from the inception of a story to the moment it’s printed and ready for the reader.

Our goal was not just to film these environments but to bring them to life, allowing viewers to experience the pulse and energy of these news hubs in a way that’s never been done before. The project culminates in a captivating video that is not only a technological feat but also a tribute to the ever-evolving world of journalism.

Achieved Goals

  1. Unprecedented Access and Perspective: Viewers are treated to a unique insider’s view of the 7News and The Western Australian buildings, experiencing the energy and dynamics of these news environments in a way never before possible.
  2. Engaging Content: The project resulted in captivating video content that stands out for its creativity and technological prowess, offering a fresh and exciting way to engage with the audience.
  3. Technological Achievement: Successfully obtaining CASA approval for FPV and BVLOS operations demonstrates a significant achievement in drone technology and its safe, practical application in populated, professional environments.
  4. Enhanced Viewer Experience: The project elevates the standard of media content, providing a thrilling visual experience beyond traditional news reporting and storytelling.
  5. Showcasing Innovation: It highlights the innovative spirit of 7News and The West Australian, showcasing their commitment to adopting cutting-edge technology to tell stories in new and dynamic ways.

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