Content Creation Strategy

About the author : Rodrigo Branco Matsumoto

Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.

Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.

Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.

Do you want to know more about Rodrigo? Check his website:

Content Creation Strategy

Content Creation Strategy

Alice: I just wanted to ask you which way I ought to go.
Cheshire Cat: Well, that depends on where you want to get to.
Alice: Oh, it really doesn’t matter, as long as I g…
Cheshire Cat: Then it really doesn’t matter which way you go!

In “Alice in Wonderland,” Alice learns from the Cheshire Cat that knowing your destination is crucial. This lesson is golden for us in the world of content creation strategy. Without a clear goal, any path will do — and in the vast landscape of digital content, that’s a journey you don’t want to take.

Creating content without a clear goal is like wandering in Wonderland. You might stumble upon some intriguing sights, but you’ll likely end up lost. This journey without a clear destination means your content might miss the chance to truly resonate with your audience.

Actionable Steps for Clear Direction:

  1. Define Your Goal: What do you want to achieve with your content? Keep it clear and straightforward.
  2. Collaborate on the Vision: Share your goal, and let’s plan how to achieve it together.
  3. Tackle Challenges Head-On: From concept to final piece, face obstacles with determination.
  4. Discover and Transform: Learn the impact of focused, story-driven content.
  5. Share and Connect: Use your content to reach out and engage your audience on a deeper level.

Do you need help to reach your destination? Sky Perth can guide you. We’re here to make sure your journey has a purpose and direction. With drone visuals, filmmaking and storytelling expertise, we’re not just showing the way; we’re walking it with you.

 With content that stands out, you’ll connect with your audience in meaningful ways. 

What’s the goal for your next content piece? Share it with us, and let’s embark on a journey to not just any destination but the right one for your brand.

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