Pixar’s Storytelling in Content Creation

About the author : Rodrigo Branco Matsumoto

Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.

Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.

Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.

Do you want to know more about Rodrigo? Check his website: rodmatsumoto.com

Creative Drone Photography

Pixar’s Storytelling in Content Creation

I’ve discovered something extraordinary in my journey with content creation, and I feel compelled to share it with you. It’s about transforming our approach to storytelling, inspired by Pixar’s 22 rules, as shared by Emma Coats, a former story artist there. These rules are more than just guidelines; they’re keys to a new realm of creativity.

These rules are simple: Create engaging, character-driven stories that resonate emotionally, emphasising simplicity and relatability.

Here’s how I applied this to my work:

  1. Embrace Storytelling: Every piece of content should tell a story that connects with the audience. It’s not about complex narratives but authentic, relatable ones.
  2. Human-Centric Stories: Focus on stories about people and their experiences. This approach makes the content more genuine and engaging, creating a deeper connection with the audience.
  3. Use AI Wisely: Initially, I was sceptical about integrating AI into creativity. However, just as Pixar uses technology to elevate its stories, AI can offer fresh insights and assist in crafting compelling narratives.

Now, here are some simple steps for you to try:

  • Start Small: Choose a simple story from your day and think about how it reflects a larger theme or emotion.
  • Be Authentic: Share your true experiences and thoughts. Authenticity is key.
  • Embrace Technology: Experiment with AI tools for content ideas or enhancements, but keep your unique voice at the forefront.

Remember, storytelling isn’t about complexity; it’s about being real and touching hearts. I adopted these rules for a small audience because every story we tell, big or small, can make a significant impact.

Are you considering incorporating storytelling into your projects? Or, if you’ve already started, what successes can you share?

Text adapted from: https://rodmatsumoto.com/storytelling/content-creation-lessons-from-pixars-storytelling/

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