Balancing Quality, Cost, Time in Business - a lesson for life

About the author : Rodrigo Branco Matsumoto

Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.

Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.

Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.

Do you want to know more about Rodrigo? Check his website:

Scoring Goals in Business: 5 Steps to Winning with Your Brand Story

My uni teacher was not wrong about balancing quality, cost, and time in business.

Yesterday at work, I faced a challenge that took me back to a lesson from my university days. A client wanted high-quality work quickly and cheaply. This is a standard business situation and is much like the ‘Triple Constraint’ – a concept about balancing quality, cost, and time.

It’s like a three-legged stool. If one leg is short, the stool wobbles. In business, this means you need to balance these three things.

I remember my teacher once said, “You can’t make a baby in one month by getting nine women pregnant.” It’s a funny way to say some things just take time and can’t be rushed, no matter how many resources you throw at them.

Years ago, I tried to do a project quickly and cheaply, but the quality wasn’t great. Today, I shared this learning with my client. We discussed and found a balance – a little more time for better quality within their budget.

Here’s what we can do in such situations:

  1. Understand the Need: First, know what the client really wants.
  2. Explain the Triple Constraint: Use simple examples to show how quality, cost, and time are linked.
  3. Find a Middle Ground: Propose changes to balance their needs.
  4. Be Honest: If their demands are unrealistic, tell them gently.

In the end, it’s about building trust and lasting relationships in business, not just completing a task.

Have you faced similar challenges in balancing quality, cost, and time?

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