Scoring Goals in Business: 5 Steps to Winning with Your Brand Story

About the author : Rodrigo Branco Matsumoto

Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.

Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.

Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.

Do you want to know more about Rodrigo? Check his website: rodmatsumoto.com

Scoring Goals in Business: 5 Steps to Winning with Your Brand Story

Brand Storytelling

I was never able to achieve my dream.

Yet, this unfulfilled dream taught me invaluable lessons in shaping the winning stories for our clients’ businesses.

Imagine this: Growing up in Brazil, where kids dream of being soccer stars. That was my world. Every kick and every goal was part of a bigger dream. It wasn’t just playing; it was storytelling on the field.

Now, let’s shift this to our work. Think of each client as a kid with a soccer dream. They come to us with hopes and visions for their business. Here’s how we can make those dreams a reality:

  1. Deep Listening: Like understanding your teammate in a soccer game, listen intently to what our clients say. Pay attention to their goals, fears, and hopes. It’s not just words; it’s their business dream.
  2. Vivid Visualisation: Remember how we’d imagine scoring in big stadiums? We need to visualise our client’s goals with the same clarity. Picture their endgame – whether it’s a successful brand launch or an impactful marketing campaign.
  3. Strategic Planning: In soccer, every play is planned. Similarly, create a step-by-step plan for our clients. What kind of content captures their brand essence? How can our cameras tell their story best?
  4. Execute with Passion: Play every project like a final match. Bring energy and commitment. Use our cameras and drones as tools and as extensions of our creativity to capture their story.
  5. Review and Reflect: After a game, players discuss what worked. Do the same with our projects. Analyse what connected with the audience. Learn and improve for the next.

Our job is like being on that soccer field. Every client’s business is a dream they’re playing out. Our role is to be part of their team, helping them score those dream goals.

Have you ever had a dream that didn’t turn out as planned but led you to unexpected success in another area of your life?

Text adapted from: https://rodmatsumoto.com/storytelling/scoring-goals-in-business-5-steps-to-winning-with-your-brand-story/

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